"A lot of times we judge the success of a game - and predict its sales - by looking at its launch day numbers. This year's Summer Sale (which ended July 22) was particularly noteworthy for Runic, as it helped Torchlight hit its second biggest day ever in terms of overall unit sales - not bad for a game that came out in October 2009.Īnd Runic's case doesn't seem to be an anomaly Supergiant Games' Amir Rao tells us that these Steam sales have proven more lucrative than his game's initial debut.
"We find that we get several thousand percent increases in units and revenue on the days of the Steam sales, and unit sales are usually about double the normal for a few weeks after the sales are over," he says. Runic Games CEO Max Schaefer, for instance, tells us that while it's been almost three years since his studio launched Torchlight, Valve's Steam promotions have helped the game maintain healthy sales to this very day. The teams who've discounted their games during this or previous Steam sales have found that the promotions not only attract more sales, but also generate more revenue and breathe new life into aging products.
Some have argued that the major discounts devalue games, and end up hurting the industry in the long run.īut according to a number of developers that took part in this year's Steam Summer Sale, that doesn't seem to be the case.
#Steam sales Pc#
Valve's Steam sales have always proven a great time for consumers to score some cheap PC games, but over the past several months, there's been some debate over whether these promotions are good for game developers.
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